BrewDog has made a mock "beer for girls", saying "enough is enough with stereotypes".
Pink IPA - a spoof of their beer Punk IPA - has a pink label and will be sold to women for a lower price than men.
The brewer says it's a sarcastic way to address the gender pay gap and have a dig at "lazy" marketing campaigns.
Some have criticised BrewDog's joke while others have praised them for donating some of their profits to women's charities.
"This has the right motivations but the wrong execution," one woman tweeted.
The brewer launched the beer ahead of International Women's Day on Thursday 8 March.
As part of the campaign for the next four weeks, people who "identify as female" will be able to pick up Pink IPA in any BrewDog bar for 20% less.
Source : bbc
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